What is a fractional marketing director? And how does it differ from a fractional chief marketing officer? In today’s dynamic business landscape, companies are increasingly exploring flexible staffing solutions to meet their marketing needs without the commitment of full-time executive hires. Two roles that often come into consideration are the

In today’s fast-paced business landscape, many companies are turning to outsourced Chief Marketing Officer (CMO) services to drive strategic marketing initiatives without the overhead of a full-time executive. However, selecting the right outsourced CMO is a critical decision that can make or break your marketing efforts. This comprehensive guide will

Imagine your company is growing steadily, but your marketing efforts feel like they’re spinning in place. Your social media campaigns aren’t gaining traction, your website traffic is flat, and you’re unsure how to stretch your marketing dollars effectively. You know you need expertise at the top level—someone to steer the

Small or mid-sized business owners sometimes approach me about lead generation other than referrals. They just want to add another channel or two. There are a couple of issues with this approach. Here are a few insights that might lead to getting more business faster.

If you want your company to be best-in-class, work on your sales and marketing processes. It’s these processes that create the most impact on the initial experience that future clients have with your company.

Are you interested in figuring out how to sell your business? Especially as a female CEO or company owner, it’s not always easy to have these conversations.