The quieter, less boisterous businesspeople run the risk of getting stomped on and silenced by the loud, egotistical types. This book was written to help the “quieter types” have confidence in reclaiming thought-leadership status without being loud, overpromising, nor using “look-at-me” marketing. This book is also free on Kindle.
There’s a lot of reflection and advice from 25+ years of working with 300 clients in marketing, and building and successfully selling an agency. This collection of articles highlights some important topics, some of which are also found on the LinkedIn page. Questions? Let’s connect.
What Is a Fractional Chief Marketing Officer (CMO)? Imagine your company is growing steadily, but your marketing efforts feel like they’re spinning in place. Your social media campaigns aren’t gaining traction, your website traffic is flat, and you’re unsure how to stretch your marketing dollars effectively. You know you need
Small or mid-sized business owners sometimes approach me about lead generation other than referrals. They just want to add another channel or two. There are a couple of issues with this approach. Here are a few insights that might lead to getting more business faster.
If you want your company to be best-in-class, work on your sales and marketing processes. It’s these processes that create the most impact on the initial experience that future clients have with your company.
Are you interested in figuring out how to sell your business? Especially as a female CEO or company owner, it’s not always easy to have these conversations.
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